Now that you know your Keywords you can start creating content. I recommend getting out lots of scratch paper that you will jot things down on; then make a final draft before putting online. Search Engines determine your placement based upon many characteristics but overall everything is taken from the content of your website.
You will use the Keywords you determined throughout your website. Roughly in 6 sentences you wouldn't want to repeat your Keyword more than 2 times, otherwise Search Engines will detect keyword stuffing. However you can alternate between your different Keyword Phrases so you have 2 uses of one Key Term and 2 uses of the other in 6 sentences.
To capture potential clients you need to elaborate on your products and/or services. At the same time don't use too much detail that it sounds cheesy but put enough to create interest. For example I could say "I'm a good Web Designer." Or I could say "Over 8 years experience working with tools like Adobe Photoshop has strengthened my ability to create excellent websites."
It's recommended you have between 300 and 700 words on your main pages of importance. By having that much content Search Engines are able to pull better Key Terms from your website. Not just your Keywords are important but also the surrounding text.
For example lets say someone is looking up grills. You could say "Best grills in the south." However a better sentence is "We manufacture the best grills with precision control of flame and temperature." The second sentence is better because flame and temperature are elements of a grill that are important.
One last example is a limo service. You could say "We offer the most comfortable limos." However a better sentence would be "We offer the most comfortable limos with couches having extra padded leather that shape a U around the entire inside." Keep in mind you want to include detail but make sure it's important relevant detail.
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